Moving Real Estate Forward

How we helped ready Jonathan Roberts Realty to carve a unique space in the real estate market.

Summary

Jonathan Roberts Realty agents had over 25 years of licensed real estate experience in the Carolinas. After operating as a startup business in various real estate markets, there was an ambition to focus on residential real estate and grow by adding new agents and connecting with more buyers and sellers.

Here’s how Anovium realized Jonathan Roberts Realty’s vision and harnessed its character to create a one-of-a-kind real estate experience.

Our Roles

Market Research
Brand Development
Marketing Strategy
Content Development
Graphic Design
Digital Development

Deliverables

Brand Research Presentation
Logo Designs
Brand Guide
UI Design Mockups
Responsive Web Development
Social Media Strategy

CHALLENGE

In a saturated real estate market, Jonathan Roberts Realty wanted to find and connect with a niche of buyers and sellers not currently being served well by the market. With a reputation of high integrity and small-town, agent-focused services, Jonathan Roberts Realty’s marketing and branding would need to connect with an underserved market segment – one that would be fit nicely with Jonathan Roberts Realty’s business capabilities, character, and vision of a less corporate environment.

So, there were important questions to answer:

  • Where is the best positioning?
  • What is possible to achieve?
  • What fits company culture?
  • What will drive business?

insights

The first step Anovium took was a deep-dive into market and industry research. After analyzing the services, targeting, positioning, framing, and methodologies of various local and national competitors, we uncovered a number of helpful insights. Some of the more general ones were how the most engaging firms offered a unique, personalized value proposition to clients right away, how there was a market for established real estate firms offering a boutique experience, and how meaningful agent engagement didn’t happen early enough in the process.
The most critical insight for Jonathan Roberts Realty was that the competition did not offer a clear, upfront process of what it was like to buy or sell a home through them.

Solution

Let's Sell an Experience,
Not a Home

The first step Anovium took was a deep-dive into market and industry research. After analyzing the services, targeting, positioning, framing, and methodologies of various local and national competitors, we uncovered a number of helpful insights. Some of the more general ones were how the most engaging firms offered a unique, personalized value proposition to clients right away, how there was a market for established real estate firms offering a boutique experience, and how meaningful agent engagement didn’t happen early enough in the process.

A New Experience

Jonathan Roberts Realty repositioned itself as a client-agent-relationship-focused, boutique real estate firm in the Carolinas. The framing of their messaging became attractive to its target niche: Your new home awaits. Let us guide you there.

Instead of focusing on selling homes, especially due to limited listings at times, we helped Jonathan Roberts Realty craft and market a unique experience where clients would choose their agent, their services, and the amount of control they have over the process.

Unique, Simple Services

Using a key insight, we laid out a straightforward process for buying or selling a home so that clients would feel more confident about doing business with Jonathan Roberts Realty versus competitors. We also helped expand service offerings – all related to giving clients an adjustable amount of control over the real estate process as well as helping them settle into a new home after the transaction was finished. 

Stronger Engagement

The main draw of Jonathan Roberts Realty has always been the human connection clients feel with agents. We focused on creating that experience online. We designed a more relatable and engaging method of connecting potential clients to an agent. We also helped Jonathan Roberts Realty reengage with previous and current clients through social media and email messaging.
Do you think we could make a high impact on your business?

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